Marketing Technology Analyst at The Ohio State University

Marketing Technology Analyst at The Ohio State University

Job Type
Posting Date
February 12, 2019
Location of Position

Columbus, OH

Company Summary

For 144 years, The Ohio State University's campus in Columbus has been the stage for academic achievement and a laboratory for innovation. It's where friendships are forged. It's where rivalries and revelry are born.

The university's main campus is one of America's largest and most comprehensive. As Ohio's best and one of the nation's top-20 public universities, Ohio State is further recognized by a top-rated academic medical center and a premier cancer hospital and research center. As a land-grant university, Ohio State has a physical presence throughout the state, with campuses and research centers located around Ohio.

University Marketing exists to advance the relevance, resonance and distinctiveness of Ohio State’s brand by leveraging disciplined and modern marketing practices that measurably grow and deepen audience perceptions, including their understanding of and preference for Ohio State.  University Marketing partners with colleges and units across the university and with members of the greater Ohio State community to continuously develop and enhance the Ohio State brand while advancing the university’s strategic goals.

Duties and Responsibilities

As a member of the Marketing Technology team within University Marketing, the Marketing Technology Analyst plays a key role in the analysis, management, and optimization of the university’s evolving marketing technology ecosystem.

A vital team member focused on effective, fit-to-purpose solutions, this position is responsible for the technical leadership and oversight of various marketing technology systems. The ideal candidate is a critical thinker who possesses marketing technology expertise and knowledge of systems and business analysis; Is well versed in modern marketing technologies and trends; Can effectively consult and partner with colleagues, including strategists, subject matter experts, marketers, software developers, and project managers; Is comfortable with ambiguity and can quickly become knowledgeable in a range of solutions; Shows a passion for digital marketing and a strong user focus; Has an eye for detail and a willingness to proactively translate organizational challenges into technical solutions; Demonstrates strong communication skills, both oral and written, especially in bridging communication between technical and non-technical colleagues; Will be expected to exhibits the behaviors associated with the Office of Advancement’s core competencies: Leadership, Continuous Improvement, Teamwork and Collaboration, and Communication/Interpersonal Effectiveness.

Duties and Responsibilities:

40% – Marketing Technology Management

Leads in the implementation, onboarding and adoption of core digital marketing technology systems; Performs high-level “super user” configuration tasks in systems; Defines processes and procedures for systems management; Collaborates on the creation of documentation and training materials

35% – Business and Systems Analysis

Effectively liaises and negotiates between marketing needs, internal technical capabilities, and vendor solutions; Leads efforts to identify and document new uses cases and requirements; Gathers relevant domain knowledge; Identifies opportunities for coordination and consolidation of MarTech systems, including cost analysis

15% – Marketing Systems Optimization

Proactively optimizes existing systems and processes; Identifies and explores emerging capabilities and features in the marketing technology ecosystem; Acts as both an advocate and promoter of MarTech solutions;

10% – Other duties as assigned

Position Requirements


Experience working within a marketing or agency environment; Experience defining and executing service level agreements and similar business processes;

Required Experience

Bachelor’s degree in computer and information science, marketing, communications OR an equivalent combination of education and experience; 3+ years of professional experience managing the implementation and maintenance of technology solutions for Software as a Service (SaaS) platforms in an enterprise setting; Demonstrated familiarity with multiple enterprise systems and platforms across the marketing technology stack (ex: marketing automation, analytics, etc); Proven track record of improving product and customer experience by working cross-functionally across business, support, and/or creative organizations;

Apply Here

Also, please visit  to learn more about the Ohio State University Office of Advancement.

The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, or protected veteran status.